Writing Services

Journalism and copywriting

Behind Eloquent. is Jenny White, a writer with over two decades’ experience in journalism, PR and copywriting. From writing for regional and national newspapers to creating web and promotional copy for PR clients, she is an engaging and highly versatile writer with experience of a huge range of topics.

Commercial and web copy

As a long-time writer of advertorials, web and commercial copy, Jenny knows how to grab readers’ attention and bring the story of your business to life.

Clients have included:

As a Journalist...

Jenny’s writing has featured in many outlets, including:

The Times
The Western Mail
Woman & Home
Chat It’s Fate
Intelligent Insurer
Healthcare Risk Management Review
Bermuda:Re+ILS
Wales Business Insider
The Good Food Guide
The AA Restaurant Guide
The AA Pub Guide
The South Wales Evening Post
The Sawday’s Guides
Square Meal
RBS Homewise
RBS Business Hub
Artists & Illustrators
Britain Magazine
Swansea Life Magazine
Team Dogs
2Chill

As an Editor...

Jenny has been editor or deputy editor of the following publications:

From planning content to seeing the project through to publication, she’s an astute, focused and driven editor with an eye for strong stories and images and great copy.

Besides producing magazines Jenny also creates brochures and booklets for a wide range of clients, working with a trusted team of designers to bring the projects to life.